Being on 1st page of Google brings a lot benefits :
1) Good SEO Builds Brand Credibility
Ranking at the top of a Google search suggests to potential customers that you are one of the major players in the industry. It shows you are popular, professional and that you have an excellent website.
2) You don’t need to pay for advertising to be seen
Not paying for adverts is a huge money-saver, something that every business owner needs to think about at some point. Once you’ve made the initial investment into improving your SEO, there is no ongoing cost to keep good, relevant traffic flowing to your website.
3) Good SEO gets more clicks than PPC
According to research, up to 70% of potential clients only click on organic listings, they DON’T click on the ads! Are you one of those people? I know I am.